Monday, February 14, 2011

Dear Facebookers

If you not a person who uses Facebook, then read no further. 

Yep.  Changes on the FB.  Did you know according to “The Social Network”, Mark Zuckerberg originally called it “The Face Book”.  Enough trivia.

The SCOOP:  New settings on your news feed automatically set to show only posts from people who you’ve recently interacted with or those with whom you interact the most. Apparently, you only see and read posts from friends/fans who have interacted with you within the few weeks of this setting change.  It reports the fear, “you are now invisible to them and they are invisible to you”.

The FIX:  Scroll down to the bottom of the newsfeed on the homepage and click “Edit Options”.  It should be on the right-hand side.  Click on “Show Posts From” and change the setting to “All of Your Friends and Pages”.  Done. I’ve had reports some Friends have noticed a difference; me- none.

On another note, I have created a VTG Enterprise page on Facebook.  My goal is to create a forum  in the discussion area on website expectations, usage, content, and other subjects surrounding our interaction with this media tool.  

Please go to Facebook.com/pages/VTG-Enterprises and “like”.  Here’s a link to discussion topics currently available for comment.


Monday, February 7, 2011

Oh, it's You?


Falling…
     off the face of the Earth?

Failing….
     to keep up?

Wondering if your efforts….
     are inspiring or advancing your cause?

Terminal…
     boredom or ennui?


I’ve asked myself all these questions when I see the true time span of vacancy in Groote’s Gaggle. 

Reality lives somewhere between all of this and the fact that again I have been uprooted from my permanent digs to a new location.  I sit in transition in north Tarrant County outside of Fort Worth, TX as my hoped for, final address, is materializing brick by brick.  Most of us have that perpetual desire to set down roots and build a foundation of longevity in a place.

Over this sea of vacancy, I have been gathering in new clients, saying goodbye to some, and continually and constantly learning new avenues and turns in the roads of the World Wide Web.

Clean, easy to use, functioning websites are more and more in demand.  Video, imagery, networking your site to have conjunctive links, and updating, updating, updating!  rule.  Google is the 300 pound gorilla in the room who controls search engines across America.  Jump through their hoop if you wish to show up on a search.  What do you need to do?
Invest in your creation.  This requires some work.  Listing your site on Google, placing their “special code” in your home page, and adding a few extra “Google requested” pages help your site become recognized.
(In my opinion, we’ve googled and oogled ourselves crazy and Google has become the Microsoft bully who in spite of this, is still loved liked the prodigal son.  Even Microsoft’s  new search baby Bing is admitting it uses Google technology to retrieve searches.  Pretty sneaky. So face it, Google rules.)
The other item important to Google is HOW OFTEN DO YOU UPDATE YOUR SITE? Yep.  Google is watching when no one else may be visiting your pages.  Google is looking and calculating to see if you have anything new to say.  If you don’t, Google begins to ignore you.  Chances are everyone else does as well. 

Falling, failing, wondering?  Don’t’ become terminal.

Peace.

Thursday, June 3, 2010

Facebook Updated and So did I

Timing is everything.  Last week I posted privacy directions for Facebook and the interface was completely changes two days later.  This was obviously was not my best timed moment.

Never fear!  A new Facebook privacy tutorial is here!

This tutorial is available in a PDF format for download  usage.  Please feel free to share this information.

Download the Tutorial

Wednesday, May 26, 2010

Get Your Facebook Privacy Tutorial

So much has been in the press about Facebook's privacy settings. The Facebook social network is so large, if it were a country, it would be the 3rd largest in the world. Wow! Yep!


With this knowledge, I felt called to share with you the steps to set your privacy in this application if you use it.  I was going to merely share it on this blog but once I began, I must admit, the process was so involved, it demanded it's own document.

So here it is:  A Tutorial for Facebook Privacy.  It's a pdf document I hope you download, print and share.

If you have suggestions or corrections, please contact me and I will make changes and submit improvements.

I highly recommend learning more about this vast application.  TIME magazine has a feature cover story on Facebook.  get a copy or read it here:  How Facebook Is Redefining Privacy

Tuesday, May 4, 2010

Are U "IN"fluential?

Time magazine’s “The 100 Most Influential People in the World” for 2010 arrived at my door a couple of days ago. I haven’t begun to get through all the pages of those 100 folks but a double-page fold-out caught my eye, “The Influence Index”. It measured how connected or engaged you were on Facebook and Twitter. Let’s be clear, connected and engaged translates to how many people follow you if you’re on Twitter or how many people are listed in your friend pile on Facebook. The higher the number of followers and friends raised your influence status. (BTW—my following is 2. Yes, I’m humble).

The trend in favoritism leaned toward youth, hip, and artistic. Nonetheless, the article noted that Barack Obama had an almost equivalent following to the latest pop/rock artist, Lady Gaga. Obama lead the pack with other recognizable names such as Oprah, Glen Beck, Taylor Swift, Sarah Palin and the Twitter king, Ashton Kutcher. Out of all of these, I think Ashton Kutcher is the only person who actually tweets some, if not most, of his entries. Others, like Oprah, have their “people” do it for them. Do you really think President Obama is running around trying to update his Facebook status?

These very influential folks have “people” spouting off quips or statements that you as a follower or friend should ooh-and-awe at when you read them and desire to respond. Do you know Facebook offers an application that posts statuses for you? You sign up for a category such as glib quips, or philosophical ideas, etc.  The application then posts once a day, or as many times a day, as you sign up to enlist. The result is to make your friends think you are the most clever, or most pithy, or most intelligent person they know. PLEASE!

It leads me to ponder how we are transforming from a society who leaned over the fence or clothes line to gossip with the neighbor to sitting huddled over a small screen in a bustling airport or mall or other public pedestrian place ignoring the world as we are connected to the aimless pontifications of others who we think are cool. 

Some of us separate ourselves from the world by countless hours at a computer screen being connected to chats, tweets, and IMs to people miles and miles away; feeling ever-so close and chummy. True, you can’t hug your computer or cell phone without appearing somewhat weird, but are these little tools enhancing or eroding our lives?

I don’t have the answers. I don’t know if the ability to reach out and send your thoughts or questions to CNN at any given moment makes me feel more engaged or influential. It somehow seems we are ignoring our immediate surroundings and the people we commune and breathe the same air with when we are so rapt with attention to the screen of those so far away. 

When we have influences that are so strong and enticing, how do we sort through the flotsam and naval gazing to the modicum of reality and truth that exists in the world? If reasonably intelligent adults can get swept up in the tweet/FB syndrome, what happens to the young and impressionable? I guess this is one of the great questions of the day, who shapes your thoughts?  Is all this information making us more intelligent?  Are we gathering in all this information to better our balance of reasoning? Or are we loading up to be the big hit at the next cocktail party or social gathering?

I don’t’ write Groote’s Gaggle to give you the correct slant on life. I hope I write to make you think and try to form answers or seek out more information to a subject or idea. I definitely don’t have the answers, but give me time and I’ll ask you lots of questions. If I influence you to think, not my thoughts, but think about finding out more about your thoughts, or needs, or ideas to try, I feel extremely privileged and honored.

Tuesday, April 20, 2010

Users Manual Not Included

Ever go site browsing?  Looking around at other websites to see how your's compares, or what’s “in”, or what’s eye-catching?  If no, you should.  If yes, you may be languishing thinking of your site as you gaze and ooh-and-awe at some of the competition.

Next time you go browsing around, maybe even looking at your own site, ask yourself, “Who is this site for?”  Is it for advertising?  Attracting new folks? Use on a regular basis for information?  Directions and times?



Here is the web’s golden rule to follow, above all others, when it comes to a website:  WHO IS THE USER?

If your site’s user is 55 years of age or older, tiny print may not be a good option.  Little tiny print can be interesting in some places,  but can your predominate user read it?

Do you feel users access your site via cell phones on a regular basis?  Guess what?  Those sexy animated sleek flash sites being touted quite a bit by website builders may not be seen on all types of cell phones.  Oops!  Coming out in the very near future is a new interface bridging this gap.  I predict its fluid use in the next 12-24 months.  In the meantime, there may be folks not seeing what you’re saying.

Do you know if most of your users have high-speed Internet?  If not, big downloads or streaming video may not be a good option for your site.

Are your users web-savy?  Do your users IM? (Instant Message) Use Facebook or another social site? Play games online?  Surf the Net on a regular basis?  Know what Twitter is? 

Don’t think these questions are trite.  If your site is predominately used for communication with your congregation, make sure they know basic computer skills OR know their level of Internet expertise.  This may sound crazy.  Trust me.  Not everyone knows the ins and outs of today’s technology.  If you have invested in a website, make sure your users understand the components or you may be putting a great deal of time and effort into a tool not being readily used.

As a web designer, it is part of my training to help my clients develop the best site for their needs.  It irritates me when I see designers selling sites that may look incredible but have little functionality for the user and absolutely no sense of navigational structure.  Websites don't come with users manuals.  That is why it is of the upmost importance for the site to be built to suit the needs of the user.

In the book "The Cider House Rules",  John Irving's main character is sitting one hot night on the roof of the cider house with an African American man who is one of the apple farm's share-croppers. : They come intemporarily for the harvest and stay in the cider house.  He asks the man why no one in the cider house follows the rules posted on the mainframe post inside.  The worker's response does not reveal defiance or disgruntlement against the management.  His response is a simple statement of their life situation.  The occupants didn't follow the rules because they couldn't read.  They had no idea what was on the piece of paper. 


Who is your user? Who is your visitor?  How do you help them know the rules?

Tuesday, April 13, 2010

It’s a Techie Kind-of Day…Or is it?


a.k.a.- A Self Indulgent Moment
Adobe rolled out its promo for CS5 yesterday.  I know that means absolutely nothing to you.  It means a lot to me.  (It’s that perspective and perception thing we deal with every day.)  The news yesterday from Adobe means I will be learning and educating myself to new technological software if I have any intent in keeping up with this ever changing Internet business.

What about you?  Any new things in your work?

The iPad hit the market this past Saturday.  Over 300,000 iPads where sold in one day.  One comic was reported saying, “We’re now a country willing to pay $500 to find out what something is…”  It says to me, “Wow!  Maybe the recession's over”.   But it also says we live in a society clamoring for new technology and ways to instantly connect and have knowledge or entertainment or communication at any cost.

My real techie experience was watching this live promotional webinar about this new software suite hitting the market while sitting in my office at my computer.  I didn’t have to drive anywhere.  I was participating without travel or cost. While watching, the sidebar of my internet screen, displayed instant Twitter comments about the presentation.  Wow!  I really felt connected to these strangers and decided I work in a field that is constantly changing and creating and pushing the envelope and finding new ways to engage people…. Whee, it was cool!

My prayer, wish, for you is that you can experience something in your profession that challenges you, exhilarates you, engages you and makes you want more.  Peace.