Thursday, June 4, 2009

Reaching Out to Your Public

How do you get people to take an interest in your congregation or nonprofit?

I don't have all the answers but I do know today's world requires using today's technology to your fullest benefit. Yes, your benefit. Money is tight. Giving is down. Utilize the web and it's pontential.

Yesterday, in Allyson Kapin's blog, "Why Nonprofits Need to Grow their Online Lists", she stated:
Consider this. It took the…
  • • Telephone 38 years to reach 50 million users
  • • Television 13 years to reach 50 million users
  • • Internet 4 years to reach over 50 million users
http://www.frogloop.com/growth

She also mentioned the donate section you can add to your site. Ever inportant today and actually more easy. You don't have to have a secure SSL Certificate( Secure Socket Layer) to take advantage of online donations. PayPal offers a marvelous interface for this very purpose that can fluidly interface with your existing site.

Just remember, people wont' come if they don't know you're there..... Wasn't there something one time about "letting your light shine and not hiding under a bushel"?

If you do not have a web presence for your church or nonprofit, seriously consider what you are missing. Questions, fears, whatever-- contact me through my website and we'll talk.

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